MTV Switzerland and Van Melle will carry out a joint campaign to promote the product „Mentos UP2U“ from 1 to 30 June 2012.The UP2U product is a foldable chewing gum package that has at any time 7 chewing gum gums with a completely different taste. Hence the product name UP2U. During the action, an on-air trailer is used to call on mtv. ch/up2u to pick up an empty chewing gum package and to choose a taste and activate 13 friends via Facebook or e-mail (sending an ID) who can register themselves on the remaining free places (2 per chewing gum strip). There will be one prize for each of the two flavours of chewing gum (14 people VIP entrance for Festival Royal Arena and Val Lumnezia Openair).

TASKS:

• design
• Concept & Layout
• online advertisement
• project management